Kaely Russell SS23 Collection Launch

Kaely Russell SS23 Collection Launch 🍊 Small-scale produced pieces that exude that warm summers day feeling with beautiful linen and soft organic cotton. Shop the full collection here.

Collection launches are one of my favourite things to create and share. I enjoy utilising a combination of planning, design-focused copywriting, ecommerce website organisation and scheduling and it is always an honour to see a preview of pieces brought to life by talented independent designers and makers. In admiration of this, I aim to digitally present pieces at their very best.

For Kaely Russell, a South Devon consciously crafted, limited run clothing studio, I worked with founder Kaely to complete the following:

- Individual product descriptions for the full SS23 collection, including a review of each style to note essential information 
- Product upload to Shopify with product copy, tag allocation, image uploading, alt image text and meta descriptions
- 1 newsletter, written, built using Shopify and scheduled
- Collection page copy (collection summary)
- A homepage update including new imagery and announcement banner
- Image resizing for Shopify

If you would like assistance with your next collection launch, get in touch via DM or email.

📷 Photos by the lovely Anaïck Crozon I can’t get over the light in these photos!