Back To School: Two-Part Feature For SMALL-FOLK

Get ready for the new term with ethically-made school essentials 🍎

For SMALL-FOLK I planned and wrote a two-part 'Back to Study' feature, to help make preparing for the new term a little easier. Targeted towards the primary school age range and those studying under home education.

Featuring high quality, eco-friendly school shoes, socks, tights, lunch boxes, books and more from leading brands such as @vivobarefoot.kids, @bobuxshoes, @camper, @mpkids_mpdenmark, @liewood_design, @one.gb and @littlegestalten (to name but a few).

I used the Adobe suite to format accompanying images, building the feature from scratch to finish.

As part of the research and prep for the features I noted SEO keywords and phrasing which I integrated throughout to boost organic web traffic and search results. Of course alt text and links are all in there too.

Click to read part one and part two.

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The Kaely Russel End of Summer Sale