Tate + DARN: Launch

Instagram planning, copywriting and scheduling - written feature article - newsletters - Tate + DARN event page creation - custom artwork - working with Squarespace.

I assisted DARN in the announcement of their Tate + DARN collaboration, which includes a brand new silk scarf design illustrated by DARN founder Amelia. Inspired by St Ives, Cornwall and the town’s notable connection to art and boat fishing, the scarf features a selection of boats and wave-like lines borrowed from the local coast path.

 
Tate St Ives + DARN: Collaborative Silk Scarf and Supper Club Event
Tate St Ives + DARN: Collaborative Silk Scarf and Supper Club Event
 

“St Ives is famous for its appeal to artists and creatives. Some say it is because of the special, very pure quality of light that is experienced there. For me it is the town’s history which is enriched with stories of craftspeople such as Dame Barbara Hepworth and Alfred Wallis (two of my favourites) who developed their own unique styles and most famous works in the once fishing-focused town. Continuing to share the works of creatives from our past, present and future, the Tate has always been special to me as a place that I would find solace in when feeling a little flat or in need of an inspiration boost. During my time living in St Ives I couldn’t believe my luck at being able to walk from my home, along the coastline and into the gallery space of Cornwall’s very own Tate.”

I spent time living with Amelia in St Ives in 2021, so this collaboration is extra special to see. Together we shared the story of her connection to Cornwall, the Tate and the sea in an article over the DARN website. You can read it here.

Tate + DARN. 100% silk scarf, sold exclusively in Tate St Ives and Tate Britain. Join us for a very special DARN + Tate Supper Club event on Friday 11th November / 7pm - 11pm. Tickets can be purchased here.

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Rory Blair x DARN: Product Launch