Artwork for SMALL-FOLK, Totnes

Custom digital artwork created in Adobe Photoshop and Adobe Illustrator, formatted for Instagram, Facebook and Shopify.

I have been working with SMALL-FOLK in Totnes, Devon since Autumn last year. One of my favourite things we have worked on together is creating a variety of seasonal campaigns that bring attention to holiday themes and select product groups.

Owner Anna has a cracking eye for the most beautiful natural products for babies, children, kids and women with a strong emphasis on reducing waste and the removal of single use plastic through timeless clothing, accessories, footwear and homewares.

I'm no professional illustrator but I've always enjoyed working with the Adobe suite to create digital artwork - with the assistance of my dad I taught myself how to use Photoshop and Illustrator when I was 14 years old and have been playing ever since. Anna gives me free reign when it comes to creating accompanying graphics for the website home page, socials and newsletter which I really appreciate and relish in!

Taking note from the established SMALL-FOLK style, here are a selection of designs I've created so far…